Work experience
January 2021 -July 2021
Social & Content Manager, Viva Leisure
I managed social media and content development for Viva Leisure’s suite of fitness brands, including hiit republic, Club Lime, and GROUNDUP. This included artistic direction, management of contractors including photographers and videographers, as well as email campaigns, promotional material, and curation of user-generated content.
While working on the launch of the GROUNDUP brand, I developed a brand strategy and accompanying social media strategy that established a brand identity and generated buzz around the brand and its first studio. I also wrote the website copy and email campaigns, as well as a number of press releases, and editorials for HerCanberra.
September 2017-December 2018
Editor, HerCanberra ACTIVE and Client Relationship Manager, HerCanberra
I developed the HerCanberra ACTIVE brand, including the style, content and voice of the section as well as the marketing. I created the ACTIVE content schedule, and commissioned a team of contributors. I established the HerCanberra ACTIVE Expert Panel who provided advice and guidance in editorial content. I proofed and ensured the SEO optimisation of content.
I also managed a number of events from conception to execution, including ACTIVE Days and ACTIVE Night, a celebration of all things health and fitness in the Canberra region including workouts, food workshops and markets.
July 2017 - October 2017
Freelance Content Strategist and Copy Writer, Zeta Global
I developed blog content for AirMedCare Network. I wrote copy and appropriate headline options relevant for various target markets around subjects ranging from family life to home improvement and health.
December 2016-August 2017
Feature Writer and Client Relationship Manager, HerCanberra
In addition to the my previous editorial role, I also managed clients, including the creation of proposals, development of sponsored content and post-campaign reporting.
July 2013-September 2017
Fitness & Sports Feature Writer, HerCanberra
I created fitness and health content, including interviews with prominent national personalities, fitness roadtests and motivational pieces.
August 2016-February 2017
Conference Coordinator, Institute of Public Administration ACT
I assisted in coordination the IPAA ACT Annual Conference. I was responsible for managing registrations, liaising with guest speakers and coordinating communications and marketing materials.
June 2016-August 2016
Communications Coordinator, QT Canberra
I developed and implemented communications strategies for QT Canberra, Lucky’s Speakeasy and Capitol Bar and Grill across all channels including social media. I created marketing campaigns and PR strategies, and organized and oversaw photo shoots. I wrote content including QT Life blog posts, press releases, and social media content, and assisted in the organization and marketing of events.
January 2016-May 2016
Senior Digital Communications Officer, Therapeutic Goods Administration
I developed and executed national consumer and health professional campaigns and digital initiatives. I supervised and mentored staff in the team and providing guidance and support on the use of digital platforms. I researched, wrote and delivered effective communication materials across a range of platforms.
March 2015-December 2015
Communications Officer, ACT Asbestos Response Taskforce
I assisted in managing the Asbestos Response Taskforce social media channels, including Facebook, Periscope and YouTube. I moderated messages and comments and created content including photography, video and written posts.
Education
2016
Certificate III in Fitness
OnFit Training College
2014
Graduate Certificate in Public Administration
University of Canberra
2009-2012
Bachelor of Communication and Media Studies
Majoring in Political Communication, Communication, and Advertising Studies
University of Canberra